HDFC Bank has temporarily ended its five-year partnership with Apple due to cost-to-income concerns. This collaboration offered exclusive benefits to cardholders. Apple now partners with American Express, Axis Bank, and ICICI Bank. Despite the change, HDFC Bank expects significant growth during the upcoming festive season, especially with its revamped PayZapp app’s growing user base.
HDFC Bank takes ‘temporary break’ from its Apple iPhone partnership
