MS Dhoni surpassed Bollywood giants Shah Rukh Khan and Amitabh Bachchan in brand endorsements during the first half of 2024, securing deals with 42 brands. The former Indian cricket captain also outpaced Virat Kohli, who endorsed 21 brands. While Dhoni leads in the number of endorsement deals, Akshay Kumar tops the list of most visible endorsers.
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