ITC Foods targeted the 45+ age group with healthier food options, including upma, oats, cookies, and atta with natural ingredients. This strategy aligned with ITC’s broader plan for future-ready portfolios called ITC Next. The aim was to capture a market with significant spending power and encourage premiumisation as disposable incomes rise.
Related Posts
Ola Electric opens 3,200 stores amid year of consumer complaint woes
Ola Electric Mobility Ltd. opened 3,200 new stores in a single day, expanding its footprint to 4,000 showrooms and service centers across India. This move […]
‘Worst is likely behind us…’: Goldman Sachs sees 6.4% GDP growth for India; warns of market volatility
- staff
- March 26, 2025
- 0
Goldman Sachs believes India has moved past its toughest period of economic slowdown, thanks to policy adjustments. The firm anticipates 6.4% GDP growth in second […]
Indian micro finance sector soared 2,100% in past 12 years
- staff
- January 9, 2025
- 0
India’s micro finance institutions (MFIs) have seen a surge of over 2,176 per cent in growth from Rs 17,264 crore in March 2012 to Rs […]